The Works: Samplers and Case Studies
Diffuse
This is a logo for a small public relations agency. The metaphor is pretty obvious but that’s sort of the point. Their communications are disseminated with the power of nature!
Superkix
Superkix is an online shoe directory that helps sneaker collectors from around the world track down the freshest kicks. The type ever-so-slightly piggy-backs on Nike’s ‘Just Do It’ typeface - a brand that’s dear to just about every sneakerhead’s heart.
Glean
Identity for a 2.0 app focusing on online data collection for the masses.
World Shakuhachi 08’
The shakuhachi is a Japanese bamboo end-blown flute with a hauntingly beautiful sound. I’ve been learning it for a few years now. It’s actually one of the reasons I moved to Japan.
In July 2008, Sydney hosted the World Shakuhachi Festival, which happens once every four years or so. I was lucky enough to be a part of it through designing its identity and website.
Deeks
Deeks Bakery and Café is a chain founded by marathon champion Rob de Castella. Deeks produce grain-free, high protein foods and were seeking a distinct identity to communicate the goodness of nature, healthiness and quality. The branch’s wreath-like form subtly references Rob’s sporting achievements.
Serenson
Corporate identity and packaging for software company Serenson and their flagship product WordStyler™. The aim was to create an instantly recognisable visual identity for the company that still allowed their individual products to take the limelight.
Q and As
Logo for QandAs.com - a question and answer web site. The speech bubbles capture the central theme and function of the site, while their shapes communicate the letters ‘Q’ and ‘A’. Clever huh. ;) If it were up to me, maybe I would have gone with a ‘+’ sign rather than ‘and’ between the Q and A, but hey.
Case Studies
Making it real
Research OneThis is the story of how one idea can inform a whole campaign and visual identity.
Tippin’ the Balance
Sports Medicine AustraliaHow do you turn a 200-page manual into something athletes will want to interact with?
What’s in a name?
HugeObject Inc.What’s in a name? Well, I would argue that if your product’s good, then probably not that much.
Logo marathon
Deeks Bakery & CaféSometimes (and I mean, only sometimes) the most grueling design jobs can be the most rewarding.
Testimonials
Seong Kim
Moblastic Inc."Rob is one of the best web designers we've used - he's very creative, writes clean markup and really understands usability."
David Heacock
Zoo Communications"WOW, what can I say about Rob but fantastic! Rob has a rare mix of design aesthetic and technical ability that makes him one of the most creative web designers I've met. I can't wait for Rob to return to Canberra and work with us again."
Scott Buchanan
Buchanan Law"Rob came highly recommended as a great web developer. Rob exceeded our expectations with his attention to detail, understanding of the task at hand and personable service. If you are looking for someone to combine natural flair and creativity with the solid intelligence needed to interpret a marketing brief then Rob's your man!"
Scott Handsaker
HugeObject"We have used Rob's design and coding services on a number of client jobs, and have never failed to be impressed. Rob has the rare ability to give you a timeline that he actually adheres to. His work is outstanding. In 3 years we have only ever used 2 external designers on a consistent basis, and Rob was one of them. Enough said!"
Rob de Castella
Deeks"Rob's done a few jobs for us and all have been sensational. Have been delivered on time and on budget and have been winners with our clients and team. He's been easy to work with and really listens to what you want and need, then takes that another step adding his own creative flare."
Troy Simpson
Research One / Serenson"Rob is the best graphic designer we've used. Ever. And we've used lots over the years."