The Works: Samplers and Case Studies
Superkix
Superkix is an online shoe directory that helps sneaker collectors from around the world track down the freshest kicks.
This project started with nailing down a clear identity and style for Superkix. I’d like to think that when you get the identity right, usually but not always, the websites seem to just design themselves.
It probably didn’t hurt that the awesome people at HiiDef are so good to work with.
WordStyler
Serenson needed a clean micro-site to sell their flagship product WordStyler™. Following the values of the product, the site had to be clean, and to the point.
Zoink!
Logo and site design for Zoink.com, a web portal / search engine for games, shopping and social networking.
Buchanan Law
Buchanan Law specialise in the commercial aspects of intellectual property, technology and innovation law. The goal of their website redesign was to better reflects the firm’s professional identity - one of flexibility, innovation and fun.
The site runs on a CMS and utilises Flash animations in the header to provide pages with some added personality.
Digitalmash Ver 3.0
Yep, I’m holding up the page. Amazing. This site was the long-serving online home of yours truly.
This site got a lot of love around the web, probably because it used a lot of nifty Javascript effects a little before mootools was really well known.
My head at the top is animated with Flash to help ‘bring it to life’. You can also right-click it for different face styles.
Tip the Balance
Multimedia CD site for Sports Medicine Australia’s ‘Tip the Balance’ program, aiming at educating athletes on how to balance alcohol and sport.
Digitalmash Ver 2.0
This is turning the clock back a little. Digitalmash portfolio version 2.0. The aim here was to create a site that was interactive and ‘alive’ with movement.
2UP
Concept Flash site for Sydney hip hop outfit 2UP. The site incorporates the group members through various television settings including the news, advertisements and even a video game.
World Shakuhachi 08’
The shakuhachi is a Japanese bamboo end-blown flute with a hauntingly beautiful sound. I’ve been learning it for a few years now. It’s actually one of the reasons I moved to Japan.
In July 2008, Sydney hosted the World Shakuhachi Festival, which happens once every four years or so. I was lucky enough to be involved through designing its 2008 identity and website.
This site evolved quite a bit after its launch to incorporate video, a registration and payment system, and a Japanese language version.
FACSnet
Flash animation for the Australian Government’s new FACS intranet system, ‘FACSnet’. The brief specified the campaign must have a ‘Finding Nemo’ theme.
CSS Zen Garden
Two submissions for Dave Shea’s CSS Zen Garden. For those who don’t know about it, the project was a means of illustrating the potential and true flexibility of CSS.
The left is titled ‘Tailor Made’ and has a bit of a sewing thing happening.
On the right is ‘Squeaky clean’ — designed to be bright, fun and bubbly.
SmartStart
A CMS-driven redesign for one of Australia’s premier health, fitness & well-being data management organisations, SmartStart. As one of SmartStart’s core services is measurement and benchmarking, the content is wrapped in a Flash animated tape measure. Maybe you should just check it out for yourself.
Case Studies
Making it real
Research OneThis is the story of how one idea can inform a whole campaign and visual identity.
Tippin’ the Balance
Sports Medicine AustraliaHow do you turn a 200-page manual into something athletes will want to interact with?
What’s in a name?
HugeObject Inc.What’s in a name? Well, I would argue that if your product’s good, then probably not that much.
Logo marathon
Deeks Bakery & CaféSometimes (and I mean, only sometimes) the most grueling design jobs can be the most rewarding.
Testimonials
Seong Kim
Moblastic Inc."Rob is one of the best web designers we've used - he's very creative, writes clean markup and really understands usability."
David Heacock
Zoo Communications"WOW, what can I say about Rob but fantastic! Rob has a rare mix of design aesthetic and technical ability that makes him one of the most creative web designers I've met. I can't wait for Rob to return to Canberra and work with us again."
Scott Buchanan
Buchanan Law"Rob came highly recommended as a great web developer. Rob exceeded our expectations with his attention to detail, understanding of the task at hand and personable service. If you are looking for someone to combine natural flair and creativity with the solid intelligence needed to interpret a marketing brief then Rob's your man!"
Scott Handsaker
HugeObject"We have used Rob's design and coding services on a number of client jobs, and have never failed to be impressed. Rob has the rare ability to give you a timeline that he actually adheres to. His work is outstanding. In 3 years we have only ever used 2 external designers on a consistent basis, and Rob was one of them. Enough said!"
Rob de Castella
Deeks"Rob's done a few jobs for us and all have been sensational. Have been delivered on time and on budget and have been winners with our clients and team. He's been easy to work with and really listens to what you want and need, then takes that another step adding his own creative flare."
Troy Simpson
Research One / Serenson"Rob is the best graphic designer we've used. Ever. And we've used lots over the years."